Friday, April 25, 2014

An Apple a Day

The Poem: 

The Apple Experience
An Apple A Day
The Golden Apple
Inside Apple
Design Like Apple

The Books: 

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty by Carmine Gallo; 658.812 G172a
Using what he learned from researching Apple and its stores, author Carmine Gallo shares with readers his insights on why Apple is successful and what other companies can learn from Apple’s methods.

An Apple a Day: The Myths, Misconceptions, and Truths about the Foods We Eat by Joe Schwarcz; 363.8 S388a
A food chemist unpacks all of the food rhetoric constantly given to consumers in the United States giving readers some information that can be useful and easy to digest.

The Golden Apple: How to Grow Opportunity and Harvest Success by Kathy Aaronson; 658.85 A113g
The founder and CEO of The Sales Athlete, a recruiting and training company, shares how she learned the foundations of selling and developing relationships as a child, and how she has utilized those skills in the business world.

Inside Apple: How America’s Most Admired—and Secretive—Company Really Works by Adam Lashinsky; 338.761 L343i
Author Adam Lashinsky interviews several people to learn about Apple and its ability to remain a strong player in the technology market.

Design Like Apple by John Edson; 658.5752 E243d

As the title says, Mr. Edson strives to show readers of his book how to design beautiful, functional products in the way that Apple does.

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